top of page


Most companies don’t have an AI problem.
Most companies don’t have an AI problem. They have a clarity problem. AI is everywhere right now—embedded into tools, layered into workflows, and increasingly expected to drive efficiency across the business. And in the right environment, it absolutely can. It can reduce time, increase output, and remove friction from well-defined work. But like most things in business, its effectiveness depends on the system it’s applied to. In my experience, organizations rarely struggle be
Apr 91 min read


When the Problem Isn’t the Person
I was at a Santa Monica Chamber event recently, meeting people for the first time, when someone said, half-jokingly, “Oh — you’re the guy they bring in to fire people.” I hear some version of that more often than you’d expect. I usually answer the same way. Sometimes people do get let go. But that’s rarely why I’m brought in. There’s one story I think about a lot when this comes up. A business owner once told me he wanted me to fire a senior employee. He was decisive about it
Mar 112 min read


I’m Not Lazy in December. I’m Seasonally Efficient.
Most people start coasting the first week of December and don’t really come back online until sometime after New Year’s. I’m not judging anyone for it — I’m right there with them. Every year, I tell myself I’m going to stay focused, and then I find myself wrapped up in Christmas parties, gift shopping, heavy traffic, and convincing myself that all of this somehow counts as “being productive.” It doesn’t, of course. But December has a way of lowering everyone’s guard. It’s ea
Dec 10, 20252 min read
bottom of page