Case Studies

Every business has its own version of friction: unclear roles, messy workflows, slow decisions, financial blind spots, communication breakdowns, or growth that has started to outpace the company’s systems.

These case studies show how Convection Consulting helps organizations create clarity, improve operations, strengthen leadership, and build practical structures that make growth easier to manage. The industries vary, but the pattern is consistent: better systems, clearer decisions, stronger teams, and less chaos.

Previous Projects

Public Relations

Client Overview

• Client Name: Confidential Client (Public Relations)

• Industry: Public Relations

• Company Size: $2MM Annually

• Location: Los Angeles, CA

A Los Angeles-based public relations firm had strong client potential but lacked the internal structure needed to grow sustainably. The company started as a small, resource-constrained business and had expanded without the formal systems, financial discipline, HR infrastructure, or operational processes required to support a larger organization. The result was volatile cash flow, high customer churn, inconsistent service delivery, and an unstable environment for both employees and clients.

Convection Consulting led a comprehensive operational and financial reset over a six-month period.

The work included:

Conducting a full operational audit
Implementing project management systems and clearer workflows
Improving resource allocation and client delivery processes
Supporting company rebranding, legal counsel, insurance, and succession planning
Building HR infrastructure, employee benefits, 401(k) planning, and training programs
Establishing a disciplined financial planning and reporting cycle

The result was a stronger, more scalable, and far more profitable business. After the engagement, the firm achieved a 2.6x increase in revenue and a 68x increase in net income, while cost of goods sold increased by only 1.3x. Employee morale, customer satisfaction, and operational consistency all improved, giving the company the structure it needed to deliver higher-quality service and sustain long-term growth.

Video Games

Client Overview

Client Name: Confidential (Video Game Company)
Industry: Gaming
Company Size: Global, Multiple Divisions (US and Europe, and more)

A global video game company needed help improving communication, planning, and collaboration across its U.S. and European teams. The company had strong talent and international reach, but disconnected processes, unclear communication channels, inconsistent onboarding, and outdated file-sharing tools were creating friction between regional offices. These issues made it harder for teams to coordinate effectively, execute marketing and brand strategies, and stay aligned with the parent company.

Convection Consulting conducted a deep discovery process to identify the real sources of operational friction.

The work included:

Employee surveys and team brainstorming sessions
40 one-on-one interviews with key personnel across the U.S. and Europe
Analysis of onboarding, communication, planning, and collaboration workflows
Recommendations for improved IT tools and file-sharing systems
Standardized planning frameworks and documentation
Stronger cross-regional communication rhythms

The result was a clearer roadmap for collaboration and execution across regions. With improved communication channels, better planning frameworks, and upgraded collaboration tools, teams gained stronger visibility into projects and a more consistent way to work together. The engagement helped reduce operational bottlenecks, improve coordination between U.S. and European teams, and create a more cohesive operating environment for long-term growth.

Education

Client Overview

Client Name: Confidential (Online Educational Platform)
Industry: Education
Company Size: California

A large educational system was struggling with an underperforming software vendor that was missing deadlines and delaying essential service rollouts. The client relied on this vendor for critical operational support, but inconsistent communication and unclear expectations were creating frustration, delays, and a breakdown in trust between both sides.

Convection Consulting identified that the core problem was not technical complexity — it was communication.

The work included:

Interviewing key stakeholders on both the client and vendor sides
Identifying gaps in communication, expectations, and follow-through
Creating a structured communication roadmap
Establishing regular check-ins, predefined milestones, and feedback loops
Helping both sides move from reactive conversations to proactive alignment

The result was a dramatically improved vendor relationship and stronger operational performance. Deadlines were met more consistently, service rollouts improved, and overall satisfaction with the vendor increased. The client described it as the best relationship they had experienced with that vendor to date — proof that sometimes the most powerful operational fix is not complicated, it is simply creating the right structure for people to communicate clearly and follow through.

Case Study Title

Client Overview

• Client Name: Confidential

• Industry: Laundry

• Company Size: Small Business

• Location: Venice, CA

Confidential Laundry was a growing Los Angeles-based laundry business with both in-store service and app-based pickup and delivery. The business had loyal customers and real growth potential, but the financial picture was unclear.

QuickBooks and transaction records showed a $54,000 discrepancy, profitability by channel was uncertain, and management did not yet have the data needed to make confident scaling decisions.

Convection Consulting conducted a full financial and operational analysis to bring clarity to the business.

The work included:

Reconciling QuickBooks with store and app transaction data
Separating in-store and delivery performance
Calculating breakeven points by dollars and pounds of laundry
Mapping customer behavior, top accounts, and revenue by zip code
Building unit economics around cost, price, and margin per pound

The result was a clear roadmap for profitability and growth. The analysis showed a cost per pound of $1.54 against a sale price of $2.25, identified that only about 1,500 additional pounds per month were needed to reach profitability, and revealed that app customers had a 32% higher average order value than in-store customers.

With better financial visibility, customer insight, and geographic targeting, the companycould move from guesswork to focused, data-driven growth.

Testimonials

Rick Camino

I have known Dax for many years and have worked with him in several different capacities. He has a rare set of dynamic skills that cover multiple disciplines from new business / product strategy and planning to launch plan sales and marketing tactics and execution. As a sales and marketing consultant at EMI, I relied on his expertise to define and build new markets. He is a great builder and motivator of people and teams, and would be a tremendous asset to any entrepreneurial company focussed on innovation and driving bottom line growth

EMI Music & Private Equity

Steve Turacek

Dax is a truly talented and creative strategic thinker. He sees the opportunity and potential in everything and has an innate understanding of how those opportunities fit into the big picture. His ability to generate ideas, convert them into well thought out business plans, and execute on those plans is unmatched. His superior communication skills are an invaluable asset to any organization and his calm, focused style, even under great pressure, makes him a pleasure to work with.

Pandora

Jim Halkett

Dax is an outstanding marketer who is extremely knowledgeable about all aspects of Sales and Marketing. Upon joining the team, Dax used his vast experience to reorganize our internal financial processes and brought greater accountability to the organization.

THQ Retail Marketing